Fractional Market Development & Adoption Advisory

From innovation to adoption.

Hands-on market access, enterprise sales navigation, and founder mentoring for deep-tech startups — built alongside the founder, not in place of them.

The problem

Founders carry product, tech, hiring, fundraising and sales all at once. Hiring a full-time senior CMO or VP of Sales is often premature and expensive — yet enterprise and government sales demand persistence, buyer domain understanding, credibility and hands-on follow-up.

What I do

I work alongside the founder through positioning, target-account selection, discovery, proposals, objection handling and procurement navigation — building the founder's own selling capability while progressing live, high-value opportunities.

30+
Years in energy, tech & startups
14
Organisations built
400+
Multi-sector use cases
40+
Country ecosystems

The engagement journey

Every engagement moves through the same three stages, at the pace the opportunity demands.

01

Diagnose & position

Map the solution to an Ideal Customer Profile, validate the buyer persona, and sharpen ROI proof points.

02

Engage & learn

Join discovery calls and meetings, handle objections, and capture the real reasons behind a no-go or stalled procurement.

03

Advance & scale

Guide pilots to formal purchase orders, establish repeat business, and replicate success across verticals and geographies.

Engagement packages

Three ways to work together, depending on whether the target market is domestic, international, or shared with other founders.

Package A

India Domestic

Enterprise & government BD
  • ICP definition & buyer mapping
  • Joint meetings & discovery
  • Pilot-to-procurement path
Retainer + actuals + 5% success fee
Package B

International Solo

Overseas market entry
  • On-ground local outreach
  • EU / Japan / Taiwan / Australia
  • Airfare absorption support
Retainer + actuals + 7.5% success fee
Package C

Shared Cohort

Low-cost cohort presence
  • 3–5 non-competing startups
  • Divided fixed & travel costs
  • Single buyer, multi-solution
Divided retainer + 5–7.5% fee

Transparent commercial structure & safeguards

Clear terms on both sides, so the founder always knows what an engagement costs and where it ends.

Commercial terms

Fixed retainer
Covers agreed time, preparation and market development activities.
Actual costs
Pre-approved travel, transport and direct expenses, with an advance provided.
Success fee
5% standard, or 7.5% for high-touch international engagements, based on net receipts.
Cohort division
Shared travel and presence costs split equally among cohort members.

Founder safeguards

Net receipts basis
Fees apply strictly to cash collected, excluding GST/VAT and pass-throughs.
24-month window
Success fees are limited to 24 months from the first purchase order — no perpetual tail.
Attributable accounts
Fees apply only to new or advanced accounts agreed at onboarding.
Contract cap
A negotiated ceiling applies to large enterprise contracts.

Who this is for

The fit matters as much as the fee structure.

Ideal profile

Deep-tech or B2B startups with a validated product or prototype, moving from founder-led sales to repeatable enterprise sales — or scaleups entering new verticals or geographies.

What success looks like

Better-qualified leads, documented adopter feedback, a defined pilot-to-PO conversion path, and a founder who becomes progressively more capable and independent.